Ironically, Evolution Fresh carried no Starbucks branding or logos whatsoever. I think most food writers do a pretty good job describing flavors, but they don't pay enough attention to the bigger economic picture. They hope to satisfy the demand for healthy snacks and refreshment. An excellent source of vitamin C, made with 100% juice and no added sweeteners or artificial flavors. If Evolution Fresh provides an alternative to caffeine, then Starbucks will succeed with this transformative concept. I've been writing reviews since I…. You may opt-out by. Who's going to pick all those grapes?) "It's a trend," Arthur Rudinstein told me. The bottled juices, however, will remain on the menu at Starbucks stores. Cold-pressed, HPP juice trailblazer, Evolution Fresh, has leveraged the scale of their 264,000 square foot state-of-the-art juicery to distribute cold-pressed HPP juice in natural channel, grocery, mass and club locations nationwide as well as U.S. and Canada Starbucks® stores nationwide.Led by founder Jimmy Rosenberg, the juicery’s in-house innovation team developed these … Evolution produces five types of juice (orange, grapefruit, lemonade, apple and tangerine) with a high-pressure process called, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Coffee With A Different Kind Of Boost: Lairds Superfoods Introduces Blend With Vitamin D, KFC Is ‘Playing To Win’ As It Brings Its New Chicken Sandwich National, Burger King Rolls Out Its First Rebrand In More Than 20 Years, Nomadica Is Carving A Natural Niche In The Canned Wine Category, Café Grumpy: Expanding Beyond New York But Facing Some Pandemic Setbacks, Beer Truck Drivers Play An Unusual But Obvious Role In Stopping Human Trafficking, From Venus Williams To Kate Hudson, Celebrities Share Why They're Founding Plant-Based And Vegan Companies, Here’s Why The Pandemic Isn’t Stopping The Growth Of Clean Juice, Healthy Instant Ramen Company Immi Goes Live After Successful Fundraising. Starbucks' Evolution Fresh Unveils 5 New Juice Blends. Evolution Fresh is part of Starbucks Coffee Company, explore our other brands. At the heart of Evolution Fresh, which Starbucks bought for $50 million, is a process called cold-pressing. Evolution Fresh® Orange Once you try this orange juice—cold-pressed with oranges picked and squeezed at their peak of sweetness—you'll never go back to any other. Even prior to sweetpress opening, I was curious about buying pressed juice, especially when I read an article last year in the Wall Street Journal about Starbucks’ acquisition of Evolution Fresh, a West Coast based juice bar / company which was the first U.S. juicery to use HPP. Starbucks has officially closed its last two remaining Evolution Fresh juice stores.. As reported by Seattle Met, Starbucks will be closing the last two stores – both of which are located in Seattle – later this spring.The move will totally remove Starbucks from the fresh juice store market – although the company plans to continue selling the juices at Starbucks locations nationwide. Yesterday, Starbucks announced that it had purchased Evolution Fresh for $30 million in cash and held a conference call formally disclosing its plans to enter the $50 billion health and wellness industry.. Evolution Fresh offers juices and natural foods that provide high-quality, wholesome, delicious and accessible nutrition to consumers. Starbucks insisted this wasn't about pandering to a faddish crowd of self-diagnosed gluten-intolerant young moms. Starbucks acquired Evolution Fresh at a time when the health and wellness space was a $50 billion industry. Available at 4,300 Starbucks stores in the Pacific Northwest, Northern California and select grocery stores nationwide (available in these stores), the Evolution Fresh™ Smoothies continue the innovation and momentum to deliver accessible nutrition since making cold-pressed juice available to the masses in Starbucks stores. What's more significant is that Starbucks was moving away from a reliance simply on coffee-based experiences (romantically ducking into an Italian caffè in Milan or Torino) and wading instead into that vast market the Italians call benessere: health and wellness. Select a … At the heart of Evolution Fresh, which Starbucks bought for $50 million, is a process called cold-pressing. This was probably playing it safe. Is coffee itself no longer the catnip it once was? Disclosure: I hold fewer than 100 shares of Starbucks stock, I've lived and worked in the Pacific Northwest as a reporter and editor for the past 40 years, in print, broadcast, and online media. At the time, Starbucks planned to build out the brand nationwide with retail stores. Evolution Fresh® Organic Super Fruit Greens. Ronald Holden photo. Our cold-pressed process captures the full flavor of fresh fruits and vegetables. Evolution Fresh® Organic Super Fruit Greens. Violet Drink. Weight Watchers Freestyle Points: 7. Very Berry Hibiscus Starbucks Refreshers® Beverage. The 5 in 5. (For example, Why suddenly all this kale? All Rights Reserved, This is a BETA experience. All food and drink is natural — no artificial colors, preservatives or additives. Evolution Fresh® Watermelon. Select a store to view availability Why cider? Fun fact Lemons. Evolution Fresh® Watermelon. For a full list of Evolution Fresh™ juices and to learn more visit www.EvolutionFresh.com. All those anti-oxidants! All rights reserved. Evolution Fresh store in Washington State. Use our juice locator to find Evolution Fresh cold-pressed juices and smoothies at your local grocery and Starbucks stores. Evolution Fresh® Watermelon A naturally refreshing and hydrating juice with just a touch of lemon and just the right amount of watermelon picked at its absolute peak of sweetness, then cold-pressed for maximum flavor and nutrients. It's alive with freshness! Though Evolution Fresh was a wholesaler at the time, Starbucks went all-in on the concept, announcing it would launch a new national “health and … Do the Starbucks Suits know something we don't? We use cookies to remember log in details, provide secure log in, improve site functionality, and deliver personalized content. Opinions expressed by Forbes Contributors are their own. Ideal as an everyday green juice, or for those starting their green juice journey. He returned with a plastic cup of green stuff. By clicking "GET STARTED" I agree to receive news, promotions, information, and offers from Starbucks. Now that the concept has tanked, it's easier to shut down without the Starbucks baggage. Our cold-pressed process captures the full flavor of fresh fruits and vegetables. I've been writing reviews since I tasted my first Little League hot dog with yellow mustard; since then I've published five books about wine, and two about local food & drink. The first Evolution Fresh store, which Starbucks has kept under wraps, will be like an upscale health food store. In addition to the juices, Evolution Fresh offered salad bowls (kale, lentil, buckwheat noodles) and sandwiches. Food is a business, and a big, global business at that. Evolution Fresh® Organic Defense Up® A refreshing smoothie packed with bright flavor thanks to organic oranges, pineapples, mangoes, apples and acerola cherries. Protein Power Berry will also be available at Starbucks® retail stores in the U.S. starting March 22. SEATTLE; August 8, 2018 – Cold-pressed juice brand Evolution Fresh announced today it will expand its functional beverage portfolio by entering the $1.2B* refrigerated tea category with the launch of new bottled Evolution Fresh Organic Kombucha across seven major U.S. cities from coast to … That’s right. Right now Evolution Fresh™ is offered in many Starbucks stores but not all of them. With Evolution Fresh, you squeeze more out of the moment. I've lived and worked in the Pacific Northwest as a reporter and editor for the past 40 years, in print, broadcast, and online media. Fun fact The Orange. As part of this process the temperature of the cold juice rises minimally, but not above room temperature, and quickly falls. When Starbucks removed its name from its logo in 2011, it was, Schultz said, so that future ventures wouldn't necessarily be tied to coffee. "Wheat grass? Discover our full range of invigorating juice and smoothie options including more than 20 cold-pressed juice or smoothie flavors to choose from. Tree Top Apple Juice Box. It's worth a cool $50 billion a year. Every day we blend juice from our favorite fruits and vegetables to bring you Evolution Fresh™ juices and smoothies. In the space of a generation, coffee shops have become what bars, taverns, diners and private clubs once provided: a third place, between home and work, neutral territory where people can gather. Unlike other fruits, lemons do all their ripening on the tree. The latest casualty is Evolution Fresh, a five-year-old juice-bar concept that may have been ahead of its time. I gulped it down; it was surprisingly delicious. Right now Evolution Fresh™ is offered in many Starbucks stores but not all of them. Select a store to view availability Let me get you a shot!" To find the nearest store that carries Evolution Fresh visit http://www.evolutionfresh.com/en-us/where-to-buy. The 5 in 5. To help you squeeze more out of every moment, Evolution Fresh is introducing a new cold-pressed green juice, Organic Cucumber Glow™. Evolution Fresh® Organic Green Devotion Nutrition meets hydration in this tangy, refreshing, leafy-green blend of organic celery, cucumber, kale and spinach. © 2021 Starbucks Coffee Company. See our Privacy Statement and Customer Service. http://www.evolutionfresh.com/en-us/where-to-buy. Violet Drink. Evolution Fresh offers Orange Juice, Sweet Greens and Lemon, Defense Up™ Smoothie, Super Greens Smoothie, Pineapple Coconut Water and Organic Carrot Apple juice in Starbucks stores. Acquired by Starbucks in 2011, Evolution Fresh is one of the few major juice companies in the U.S. using high pressure processing (HPP) for safety and to help protect nutrients and flavor. Evolution Fresh™ Smoothies are available now at more than 4,300 Starbucks locations including Washington, Oregon, Alaska, Northern California and select Idaho Starbucks stores, as well as select Starbucks stores located inside grocery locations like Target, Albertsons / Safeway and Kroger across the nation. Evolution Fresh is not the first company Starbucks has purchased with aspirations of launching new-concept stores, only to later close or downsize them. I swear by it. Our Evolution Fresh cold-pressed, High-Pressure Processed juices and smoothies are currently sold in Starbucks locations only in the United States and Canada and in some U.S. grocery stores. Select a store to view availability Evolution Fresh peels, presses, and squeezes fruits and vegetables. Starbucks Refreshers™ Blueberry Acai. Evolution Fresh | Cold-Pressed Juice & Smoothies COLD-PRESSED JUICES AVAILABLE AT SELECT STARBUCKS ® STORES With Evolution Fresh, you squeeze more out of the moment. Fruit finding its way to more fast food menus. Evolution produces five types of juice (orange, grapefruit, lemonade, apple and tangerine) with a high-pressure process called pascalization that gives it a 40-day shelf life. No ripening happens on the shelf. Oranges have such a bright, hardy appearance, but their trees are rather delicate. I haven’t tried one yet, but I am definitely curious about it. This process allows us to ensure safety and help retain flavors and nutrients. Following the launch of Organic Celery Glow in 2019, the new Organic Cucumber Glow offers juice fans a refreshing new way to hydrate with a crisp, balanced tasting blend of three simple ingredients: cucumber juice, lemon juice and Himalayan sea salt. The four new Evolution Fresh juices will be available nationally this spring at select Whole Foods as well as natural and premium grocery stores. Starbucks Evolution Fresh Watermelon Juice Weight Watchers Points. Evolution Fresh, owned by Starbucks, plans to quadruple its production of cold-pressed juice at a newly opened factory. © 2021 Forbes Media LLC. Vitamin C–packed and made with 100% juice, no added sweeteners or any artificial flavors. The coffee giant said at the time of the purchase that it wanted to … 100% juice with no added sweeteners or artificial flavors. At Evolution Fresh™ we love juice that's alive with every sip. Starbucks Refreshers™ Blueberry Acai. At the heart of Evolution Fresh, which Starbucks bought for $50 million, is a process called cold-pressing. … Melody , … If not, well, no harm done. Weight Watchers PointsPlus: 3. Starbucks purchased cold-pressed juice maker Evolution Fresh for $30 million in 2011. Look for lemons with a firm, taut rind (vs. a wrinkly one with the feeling of the fruit still shifting inside). Here's a satisfying way to get your greens: a fruit and vegetable smoothie packed with goodness including mango puree, spinach, spirulina, chlorella and Vitamin C. Made with 100% juice and no added sweeteners or artificial flavors. Cynicism aside, Starbucks has been a key element in a cultural shift in American cities. Weight Watchers points for the full Starbucks menu A look at the five hottest quick-serve segments in five years. We believe there is an Evolution Fresh™ juice for everyone so we are offering samples of two of our favorites to try when you stop in to your local Starbucks: Evolution Fresh offers Orange Juice, Sweet Greens and Lemon, Defense Up™ Smoothie, Super Greens Smoothie, Pineapple Coconut Water and Organic Carrot Apple juice in Starbucks stores. Evolution Fresh, a subsidiary of Starbucks Corporation, is an American -based company producing fruit juices, fruit smoothies, gourmet soups, salads and signature bowls. The company managed to open just four locations in five years, and has now pulled the plug on the stores themsevles. He was the Starbucks President for Global Store Development who put this whole concept together in under four months. It's 100% juice with no added sweeteners or artificial flavors. ... Evolution Fresh® Organic Super Fruit Greens. Kevin Johnson isn't even CEO of Starbucks yet (officially) but the outfit he's inheriting from Howard Schultz is shedding brands and stores that aren't part of its coffee-centric mission. *For more information on the Non-GMO Verification Project please visit http://www.nongmoproject.org/. The Fruit Solution. Weight Watchers SmartPoints: 7. In High Pressure Processing (HPP) our bottles of juices are immersed in cold water and then subjected to enormous pressure to inactivate pathogens. A fruit smoothie with juicy orange complemented by tropical notes from pineapple and mango, acerola cherry, and a boost of vitamin C. A refreshing green juice featuring a medley of green vegetables, a squeeze of lemon, and a touch of sweetness from apple. To make sure the best fruits get the nutrients they need to reach full ripeness, the trees will drop younger, smaller oranges when resources are scarce. Starbucks is offering new Evolution Fresh Smoothies in a number of their stores in San Diego and Baltimore. After chilling, blending and bottling the juice, we use a technology called High Pressure Processing (HPP) to ensure safety and help retain flavors and nutrients. To consumers by clicking `` GET STARTED '' i agree to receive news, promotions information. Together in under four months the latest casualty is Evolution Fresh offered bowls. At Starbucks stores but not above room temperature, and offers from Starbucks put this whole concept in... Returned with a firm, taut rind ( vs. a wrinkly one with feeling. 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