“The whitening products are definitely the best selling.”, “We have a soap, a lotion... a capsule of glutathione , the women drink it once a day.”. In the Philippines, many Filipinos would spare a hefty chunk of their wages to splurge on whitening products, such as lotions, soaps, creams, or even oral capsules. Looking back to the history of people’s obsession with white skin, it can be hard to have it corrected. In Nigeria, 77 per cent of the country’s women use skin-lightening agents, compared with 59 per cent in Togo and 27 per cent in Senegal. At least 50% of respondents claimed they use whitening products and always opt for the popular brand. Melanin is responsible for our skin tone and color. “Growing up as a kid, I used to hate my skin as I was teased a lot because of it.”, “As I entered the puberty stage, I had a brief stint where I tried out ‘whitening’ products my mum bought for me, but now I see that there is more to the world than the beauty standards set by some traditional people.”, “Although many people, including the media are starting to embrace the beauty of being ‘morena’, it’s been so deeply ingrained in our Filipino culture and society that I think it will take a really long time before we get rid of this skin tone standard.”. “I believe that so many of us love whitening products simply because not a lot of people have been educated enough that there is no need to subscribe to western ideals of beauty, especially when we’re naturally short and born brown-skinned. The real reason why so many Asian men are using skin-whitening products. At first glance, you will fall in love with […], You don’t chase luck for it is luck that chases you.  This saying was proven true in the life of a Filipina nurse living in Abu Dhabi who won ₱167 million in a raffle draw […], For those who are looking for bungalow designs, you can check on the photos of the featured house today, a bungalow with three bedrooms. It is estimated that one in two Filipino women have used skin whitening products at some point in their lives, which are aggressively marketed to Filipino women. It is not only within the Filipino culture but most, if not all SEA cultures that have a fixation on white people/Caucasians. by William Gist April 16, 2020. by William Gist April 16, 2020. Synovate reports that about one in every two Filipino women uses skin whiteners.7 The Philippine government has intervened in the skin whitening … Those who lack it, especially the laborers, means that they worked under the sun for longer times. Why do you think Filipino women want to have whiter skin? 7 Benefits of Using Skin Whitening Products – 2020 Guide. Some aristocrats are using lead oxide powder to make their faces whiter to set them apart from the slaves with darker skin color. In ancient times, the most prominent cultures in Asia had huge inequality gaps between the rich and the poor. One of the topmost reasons to use the teeth whitening products at home is its affordability. “Seeing these beauty products lined up in stores and the countless advertisements that promise ‘whitening’ angers me.”, “It’s racist and it promotes the thinking that people would look better if only they had lighter skin.”, “It’s sick to think that white means beautiful and the opposite, ugly.”. As a matter of fact, our actions are shaped by the standards set by the society: white is synonymous with beauty. The success of the Filipino Skin Whitening Industry is greatly attributed to the dam- aged psychological state of the native people brought on by American colonial rule. Filipinos today desire to get whiter skin complexion but they also do not want to look like Caucasians. Amazing Facts About Metro Manila That You Should Know, 5 Filipino Brands and the Real Story Behind Their Brand. Those with lighter skin are part of the higher class because they are mixed-race Filipinos or they are rich enough not to work under the sun. According to a research conducted by Professor Margaret Hunter entitled Sociology Compass, having a lighter skin tone is valued by Filipinos due to their European colonial history. For some reason they think it is better to be white, so they use these products to lighten their own skin. Suarez says that although progress is being made, there were many challenges ahead. This house plan for today might be the house plan that you’re looking for. The real reason why so many Asian men are using skin-whitening products In the Asia-Pacific region alone, the male cosmetics industry was estimated at $2.1 billion in 2016. When the Spaniards invaded the country, the colonizers also brought with them the idea of skin color hierarchy: darker skin is associated with poor laborers who are working outside to make the meets end. This […], Do you love looking at photos of a small house to inspire you in building your future home? In India, there was even a rigid caste system that kept the poor in their place from generation to generation; the bureaucrats rose to the top of this caste system, and the poor were seen as less-th… There are all the products that I and others … “Everyone likes to be white, as it really boosts our confidence, to look nice every time, to look presentable,” Calimlim said.Â, “When we are in intermediate school, our classmates with white skin, they are the most beautiful one, the most famous one in school.”. IT: Maybe it is a cultural thing. Niño, and Mama Mary we worship every Sunday look like Caucasians. You'll see the word "whitening" in every skin product aisle. Since several Filipino movies stars are born mestizos or used expensive bleaching products and underwent several procedures, people would love to follow their footsteps. But where exactly did this perception of beauty come from? Whitening/Brightening Products Should not be used for the long term. Due to reasons like sun damage, stress, pollution, or an unhealthy diet, these things can cause discoloration or damage to the skin. We are proud of our Asian features and we just want to improve them. Why More Asian Men Are Using Skin Whitening Products In Asia, using various skin whitening products is a common practice among women, but clearly, the trend is also catching up to many Asian men. This elegant six bedrooms two storey house plan has a modern exterior design. well, people have different preferences. In reality, it is not only Filipinos who are obsessed with having fairer skin. In China, whitening the skin is a practice since ancient times. Having whiter, milkier skin complexion can mean power, wealth, and beauty. Their white race was deemed the superior race and the dark-skinned race were considered lower class, viewed as slaves. People from the ancient times considered having white skin as a symbol of nobility and elegance. When I point out that the US$1 a day he spends on the whitening products … There's even some old text about local princesses bartering for skin whitening plants from China 600-700 years ago … Modern Filipinas are crazy about this skin whitening product because it exhibits quick results and the majority of the feedbacks about its skin whitening effects are of pinnacle quality. So the origin of the belief tha… In the Asia-Pacific region alone, the male cosmetics industry was estimated at $2.1 billion in 2016. the only time i use some whitening cream on the face is when i've been on field work and i got burnt from over-exposure to the sun going to … This house design is typical for places that are prone to […], If you are looking for a two storey house plan, then here is an ideal house for you. Even if Filipinos are born with golden brown skin, the pressure from society taught many of us not to be proud of our natural color. Risk-aversion and high risk propensity, for example, could simultaneously characterize a Filipino's consumption or spending decision. I am also seeing a lot whitening products that are doing well in the market. Everybody wants to be beautiful. The author travelled to the Philippines as part of The Foreign Correspondent Study Tour, a University of Technology Sydney (UTS) programme supported by the New Colombo Plan (NCP) mobility grants. Jun Sato/WireImage/Getty Images Filipino singer-actress Sarah Geronimo lightened her underarms and endorses products from the skin-whitening company Belo Medical Group. Instead, they use these products to brighten only specific areas to achieve an even-toned complexion. Filipino value system is both indigenous and westernized. However, I am just wondering why most Filipino women want to change their color from brown to white. Many countries in South Asia and South East Asia were colonized by Europeans. However, the society has a different idea of Asian features: fair skin, jet black hair, almond-shaped eyes, and small faces. An effective solution to keep the skin even and healthy is to use whitening … Many women believe that fine line and wrinkles are their only opponents, so they start using special anti-age creams early on in life to prevent these from occurring. If you use whitening/brightening products, I hope you realise that it isn’t a range of products you should be using for the long term. For Filipinos, having a lighter complexion is desirable because it signifies social status, noble ancestry, and most significant, economic status. Santo Tomas University student Arianne Suarez, says the incessant advertising of whitening products only compounds the problem. If you still want a bigger space for the family, without sacrificing your […], Are you looking for a small yet spacious one story house for your starting family that can fit your budget? (Getty Images ). In some parts of the world, in particular, India, Japan, Korea, and China, lightening creams are seen as a normal part of the beauty regime for women and the creams are also being used by black and brown-skinned people the world over, becoming more popular by the day. This helps you to easily escape the wrath of dental fees. But like in many other areas of research, there are less studies performed on ethnic populations. Is it a sign of colonial mentality or inferiority complex brought by Spanish colonizers? We were ruled by Spain for almost 400 years and Americans introduced Hollywood to us. When I was younger, I am really that particular with the color of skin of women but rather how they bring themselves and their self-confidence. Skin whitening among women has long been commonplace, but now young Asian men too, are using a plethora of whitening products. Being lighter, he says, will make him more “noticeable,” boosting his chances for promotion or better employment. During the pre-Qin China, having white skin is associated with wealth. Many of us worship those with oily white skin. Skin-whitening is one of the obsessions of Filipinos and Asian culture in general. Those who lack it, especially the laborers, means that they worked under the sun for longer times. The dental-grade safe teeth whitening products are becoming quite popular. The Philippines had been a Spanish colony for 333 years until the Americans took over in 1898. In China, whitening the skin is a practice since ancient times. But why use whitening products, if not because of colourism? Furthermore, recent research also shows that skin-whitening use is most common among Filipinas, and among the lower … SBS acknowledges the traditional owners of country throughout Australia. Source: Supplied. The short answer is: uneven pigmentation. Several Filipino movie stars, for example, are either born mestizos or became like one through the help of expensive bleaching procedures. The use of skin whitening products have deep roots but basically it's all about money or being perceived as privileged (most think it's about attractiveness but it is not if you look deep enough). “The horrible beauty standards in the Philippines that favour white skin are merely one of the lasting impacts of western colonisation on Filipinos.”. There’s also less general awareness of these … Manila's Santo Tomas University student Julia Ornedo says that it’s time for the beauty standards to shift in the Philippines. Why or where this idea comes from I have no idea to be honest. I know of people who use it for years and years, in their quest to be white and fair. They were discriminated and called black-headed people. Pigmentation problems affect skin of colour much more than white skin. The same applies to the Western Culture during the seventeenth and eighteenth centuries. This is why people would do different ways to have a whiter complexion. Even the images of Jesus, Sto. 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